1) Introduction


We, at ALTERNATIVA COMPONENTES LTDA, are committed to safeguarding your privacy and protecting your data. Therefore, this Privacy Notice allows you to understand how we process your personal data, how you may exercise your rights regarding such data, and it describes our practices related to the processing of personal data.


In addition, this Privacy Notice has been developed with the commitment to ensure the privacy of your personal data. This document will be periodically reviewed, always with the purpose of simplifying our communication while handling your personal data with security, privacy, and transparency.


Thus, the data and information processed will be used solely for their intended purposes. We will always adopt best practices to ensure the confidentiality, integrity, and availability of your personal data.


When you become aware of the terms of this Privacy Notice, you acknowledge that the Controller of your personal data—meaning the company responsible for making decisions regarding the processing of such information—will be ALTERNATIVA COMPONENTES LTDA, referred to in this document simply as “ALTERNATIVA”. The term “You”, used throughout this Privacy Notice, refers to the Data Subject, with personal data collected directly by ALTERNATIVA through the offer of our products and/or services.


After reading this Privacy Notice, if you have any questions or wish to exercise your rights related to your personal data with ALTERNATIVA, you may contact our Data Protection Officer (DPO), “QUALITEC CONSULT”, represented by Lucas De Antoni, at the following e-mail:


Data Protection Officer (DPO) e-mail:privacidade@alternativa.ind.br


Through your interaction, acquisition, and/or use of our products and/or services, ALTERNATIVA will collect your personal data, which refers to information related to an identified or identifiable natural person. Therefore, according to this Privacy Notice, it is important to mention that we collect your personal data whenever you:


  • Register as a customer of ALTERNATIVA;
  • Register interest in ALTERNATIVA’s products and/or services;
  • Register interest in becoming part of ALTERNATIVA’s team;
  • Browse our digital platforms;
  • Participate in surveys, events, and/or promotions carried out by ALTERNATIVA;
  • Interact with our advertisements displayed on third-party websites; and
  • Contact us through our communication channels: e-mail, telephone, website(s), WhatsApp, and/or social networks.


This Privacy Notice applies specifically to Data Subjects: natural persons (individuals) and, where applicable, legal entities that contract, use products/services, or access ALTERNATIVA’s digital platforms.


This Privacy Notice also applies to other forms of personal data collection by ALTERNATIVA, aiming to improve our service to customers, employees, and any individual who has or wishes to have a relationship with our organization. However, all primary forms of data collection and use are described herein.


The practices described in this Privacy Notice apply solely to the processing of your personal data in Brazil and are subject to applicable local laws, particularly Law No. 13.709/2018 (General Personal Data Protection Law — LGPD).


2) What personal data is collected


When you request, contract, or use ALTERNATIVA’s products and/or services, you provide certain personal data related to you—even when you are acting on behalf of a company (a “legal entity”).


In addition, we also receive personal data sent by partners we hire for specific purposes (such as fraud prevention and registration analysis) in order to comply with legal obligations or applicable regulations.


By acknowledging the terms of this Privacy Notice, you expressly agree and declare that you will only provide true, current, and accurate personal data, being solely responsible for any false, outdated, or inaccurate information you provide directly to ALTERNATIVA.


Below are examples of personal data processed by ALTERNATIVA, divided by category:


a) Personal data provided by you (Data Subject):

  • Registration data, such as:
  • Name, identification documents (RG, CPF, or CNH), nationality, address, date of birth, and parentage;
  • Contact data, such as telephone and e-mail;
  • Profession or current occupation;
  • Photograph of your identification document and your face.


b) Browsing and device data:

  • IP address of the device used to access ALTERNATIVA’s digital platforms;
  • Interactions performed and usage profile on ALTERNATIVA’s website;
  • Technical data, such as URL information, network connection details, provider, and device information;
  • Cookies;
  • Device attributes, such as ID, operating system, browser, and model;
  • Geolocation data, when you authorize this collection on your device.


c) Public data:

  • Information regarding mentions or interactions with ALTERNATIVA;
  • Testimonials referring to ALTERNATIVA posted on public profiles or social media pages, including your name and image (such as profile photos).


Furthermore, when necessary for a specific purpose and in accordance with applicable privacy and data protection laws, ALTERNATIVA may combine additional information with personal data. For example, we may collect the geographic location of your IP address and combine it with behavioral data related to your use of our services and your name.

If additional data is combined with personal data, ALTERNATIVA will treat the combined information as personal data, in accordance with applicable law.


3) How ALTERNATIVA uses your personal data


ALTERNATIVA uses your personal data to offer the best possible products and/or services. Below, we detail the purposes for which we process your personal data.


a) Personal data provided by the Data Subject – Purposes:


  • Provision of contracted services and/or sale of purchased products;
  • Identification, authentication, and verification of requirements for contracting ALTERNATIVA’s products and/or services;
  • Periodic inquiries into customer records with credit protection agencies (SPC, Serasa, Boa Vista, and others), both for initial credit analysis and for maintaining and managing the commercial relationship. Such inquiries aim to verify registration regularity, payment history, and other relevant information for maintaining the credit limit offered, as provided by applicable legislation (Law No. 8.078/1990 and Law No. 12.414/2011);
  • Authentication of financial transactions;
  • Response to requests and inquiries;
  • Contact via telephone, e-mail, WhatsApp, or other communication channels, including sending notifications from ALTERNATIVA;
  • Sending general communications;
  • Improvement of ALTERNATIVA’s products and/or services, including through data correlation to offer new products and/or services;
  • Marketing, prospecting, market research, opinion surveys, and promotion of our products and/or services, including sweepstakes, content, news, and other relevant events for maintaining our relationship with you;
  • Prevention and resolution of technical or security issues;
  • Investigations and preventive measures to combat illegal acts, fraud, financial crimes, and to ensure customer security;
  • Regular exercise of ALTERNATIVA’s rights, including presenting documents in judicial and administrative proceedings when necessary;
  • Compliance with court orders, competent authorities, or regulatory bodies; and
  • Compliance with legal or regulatory obligations.


b) Personal data collected from third parties – Purposes:

  • Improvement of our products and/or services and how they are offered;
  • Marketing, prospecting, and market and opinion research;
  • Periodic reassessment of eligibility to become an ALTERNATIVA customer;
  • Prevention and resolution of technical or security issues.


c) Browsing and device data – Purposes:

  • Provision of contracted services and/or products, and enhancement of your experience on ALTERNATIVA’s website;
  • Operation of new products and/or services;
  • Recommendation of new products, services, or website functionalities, including third-party services that may interest you;
  • Display of advertisements on our website, social networks, or on third-party sites;
  • Generation of statistics, studies, research, and assessments related to the use and behavior in our products/services;
  • Prevention and resolution of technical or security issues; and
  • Compliance with court orders, competent authorities, or regulatory bodies.


d) Personal data generated from the use of our products/services – Purposes:

  • Authentication of transactions, customer service, and support;
  • Improvement of ALTERNATIVA’s products/services, including through data correlation to offer new solutions;
  • Development of new products and/or services to be offered by ALTERNATIVA and generation of knowledge for innovation;
  • Testing for improvements to ALTERNATIVA’s product/service models;
  • Marketing, prospecting, market research, opinion surveys, and promotion of our products/services, including sweepstakes, content, news, and relevant events for maintaining the relationship with you;
  • Prevention and resolution of technical or security issues, and monitoring of usage and performance of ALTERNATIVA’s products/services;
  • Compliance with legal obligations.


e) Public data – Purposes:

  • Promotion of ALTERNATIVA’s products and/or services on social networks, websites, apps, institutional materials, or advertising materials;
  • Regular exercise of ALTERNATIVA’s rights.


4) Sharing of personal data

ALTERNATIVA may share your personal data if you request it. Data sharing may also occur with partners, as well as public authorities and regulatory bodies, for different purposes when necessary. Whenever data sharing occurs, it is carried out within the limits and purposes of our business activities and in accordance with applicable law.

Below is a summary, divided by category, of the types of third-party providers with whom we typically share your personal data:


a) Business partners, service providers, and other third parties

These include:

IT service providers, customer service providers, communication service providers, statistical and research services, marketing services, financial services and payment processors, collection agencies, credit and fraud prevention agencies, banks, financial institutions, and other third parties.

Purposes of sharing:

  • Improvement of our products and/or services, website, and the operation of new products and/or services;
  • Contact via telephone, e-mail, WhatsApp, push notifications, or other communication channels;
  • Debt collection;
  • Verification of your identity and eligibility to contract with ALTERNATIVA;
  • Marketing, prospecting, market research, opinion surveys, sweepstakes, and promotion of our products and/or services;
  • Prevention and resolution of technical or security issues;
  • Regular exercise of ALTERNATIVA’s rights;
  • Compliance with legal obligations.


b) Authorities and regulatory bodies

Purposes of sharing:

  • Regular exercise of ALTERNATIVA’s rights, including presenting documents in judicial or administrative proceedings, when necessary;
  • Compliance with court orders;
  • Compliance with legal obligations.


c) At your request

Purposes of sharing:

  • Ensuring transparency in our relationship with you;
  • Sending non-mandatory notifications via e-mail, push messages, and WhatsApp.


5) Retention and deletion of your personal data


As long as you are a customer of ALTERNATIVA, during the use of our products and/or services, and for the entire period in which ALTERNATIVA stores your personal data, such data will be kept in a secure and controlled environment.


We will retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including to comply with any legal obligations, contractual necessities, or requests from competent authorities. To determine the appropriate retention period, we consider the quantity, nature, and sensitivity of the personal data, the potential risks of unauthorized use or disclosure, the purposes for processing the data and whether such purposes can be achieved through other means, and the applicable legal requirements.


When applicable, even after the termination of your registration with ALTERNATIVA, we may store your personal data for an additional period to comply with legal or regulatory obligations, to exercise ALTERNATIVA’s rights, or for the period necessary according to the legal basis that justifies data retention. For example, we may store your data to comply with obligations imposed by the Brazilian Federal Revenue Service, to preserve consumer rights, or to protect our rights in judicial proceedings.


6) Accuracy of information, transfer, and choice


We do our best to keep your data accurate and up to date, to the extent that you provide us with the information necessary to do so. If your data changes (for example, if you obtain a new e-mail address), you are responsible for notifying us of such changes. Upon request, we will provide information regarding whether we retain or process, on behalf of third parties, any of your personal data, indicating whether we can proceed with updates.


Furthermore, ALTERNATIVA retains your data while your account is active or for as long as necessary to provide our services. We will also retain and use your personal data to comply with legal obligations, resolve disputes, prevent misuse, and enforce our agreements, in accordance with what is established in this Privacy Notice.


7) Your rights as a personal data subject


With the enactment of the Brazilian General Data Protection Law (LGPD – Law No. 13.709/2018), you, as the Data Subject, may exercise your rights before the Controllers of your personal data. Below, we describe the mechanisms available so that you may clearly and transparently understand how to exercise your rights and how our team will be ready to address any requests:


a) Confirmation of the existence of data processing

Because you are a customer of ALTERNATIVA, we process your personal data, even if such processing consists solely of secure and controlled storage. You may request that ALTERNATIVA confirm whether it processes your personal data.


b) Access to personal data

You may request that ALTERNATIVA inform and/or provide the personal data it holds about you. You may also request and receive a document describing this personal data.


c) Correction of incomplete, inaccurate, or outdated personal data

If you identify that your personal data is incomplete, inaccurate, or outdated, you may request correction or completion. For this, you will need to provide a document proving the correct and updated information.


d) Anonymization, blocking, or deletion of unnecessary, excessive, or unlawfully processed data

If any of your personal data is processed unnecessarily, in excess of its intended purpose, or in violation of the LGPD, you may request that ALTERNATIVA block or delete such data, provided the excess, lack of necessity, or non-compliance with the law is confirmed.


e) Deletion of personal data processed based on consent

If you have granted consent for the processing of your personal data for specific purposes (not necessary for providing our products/services), you may request deletion of such data.


f) Information about public and private entities with whom ALTERNATIVA has shared or from whom it has received personal data

You may request that ALTERNATIVA provide information regarding the third parties with whom your personal data has been shared or from whom it has been received.


g) Information about the possibility of withholding consent and the consequences of refusal


g.1) Revocation of consent

If you have given consent for the processing of your personal data, you may request revocation of such authorization. Revocation may result in interruption of certain services, but does not prevent the use of:

(I) anonymized data; and

(II) data whose processing is based on another legal basis under the LGPD.


g.2) Automated decisions

You may request a review of decisions made solely based on automated processing of personal data that affect your interests, as well as the criteria used in such decisions.

Due to business confidentiality, protection of sensitive information, and preservation of competition, ALTERNATIVA does not disclose the internal functioning of these automated systems.

ALTERNATIVA cannot guarantee that the outcome will be different from the original decision, but assures that all technological models are consistent and guided by legal and ethical principles.


h) Data portability and right to petition

Once the National Data Protection Authority (ANPD) regulates the right to portability, you may request that ALTERNATIVA transfer your personal data to another service provider.

You will also have the right to petition the ANPD regarding your personal data.


How to exercise your rights

To exercise any of your rights, you may contact our Data Protection Officer:

QUALITEC CONSULT – Lucas De Antoni

E-mail: privacidade@alternativa.ind.br


We may request specific information to confirm your identity as a security measure to prevent fraud.

We may also contact you for additional information to expedite our response.


Your legitimate requests will be analyzed and answered as soon as possible, depending on the level of detail and complexity.

If your request is particularly complex or if you submit multiple requests, we will notify you and keep you updated on the progress.


8) Activity logs

We may record the activities you perform when using our website by creating, when possible and applicable, logs (records of activities carried out on websites, applications, and services). These logs may contain:

  • the IP address,
  • access information and actions taken by you on the service provided,
  • date and time of each action performed,
  • information about the device used, such as operating system version, browser type, and geolocation.

We may also use certain technologies—our own or those of third parties—to monitor activities while you access our website, such as:


a) Cookies

Cookies are small units of data temporarily stored on your computer’s or mobile device’s hard drive. They vary according to the content you access and are saved on your device via your internet browser. Cookies are used to understand the behavior and profile of the data subject, identify actions and interests, and monitor the number of accesses—indicating how and when you interact with different websites, advertisements, promotions, e-mails, and more, allowing faster and more efficient browsing.

A cookie typically includes a unique identifier, an anonymous number (generated randomly), stored on your device. Some expire at the end of a browsing session, while others remain on your device for a longer period.

When you visit our website for the first time, cookies and similar technologies are sent to your browser and remain stored until they expire. On your next visit, active cookies inform the website how it should be configured according to your preferences. Cookie expiration varies and may last minutes, days, or years.

Cookies do not store personal information unless you provide it, nor do they access your device’s stored data. Most browsers allow you to activate mechanisms to notify when cookies are in use or to block them—though this may affect some functionalities of our website.

Cookies are plain text files and cannot run code, transmit malware, or access your hard drive. They only store and communicate the information voluntarily shared through your online interactions.


a.1) Why we use Cookies

Cookies and similar technologies store how you interact with our website so it can “remember” your preferences during future visits—such as language, color schemes, or IP settings.

Cookies may also help identify your consumption preferences based on your interactions with e-mails, websites, and advertisements. This allows us to offer products and services aligned with your interests.

Our website’s cookies may also send information to third parties defined by REGGLA and/or third-party service providers.

You may configure your device or browser to manage cookie usage. However, disabling certain cookies may compromise navigation and website functionality.

Cookies help us:

  • Recognize your device on return visits;
  • Prevent repeated entry of the same information (forms, surveys, preferences);
  • Support personalized navigation features;
  • Ensure proper website functionality and capacity;
  • Analyze anonymous data to improve online services;
  • Improve communication and advertising relevance;
  • Enhance our products and services.


a.2) Cookies used on our website

  • Essential or necessary cookies:
  • Required for the proper functioning of our website and cannot be disabled. They do not collect consumption profile data. They keep you logged in and store basic preferences. Disabling them will limit or prevent navigation.
  • Analytical or performance cookies (Google Analytics):
  • Used to generate statistics, understand how users interact with the website, measure performance, and support marketing efforts.
  • More details on Google Analytics can be accessed on its official documentation.
  • Functionality cookies:
  • Store your browsing preferences (e.g., username, colors, language) so pages do not need to be reconfigured every visit. Also support autofill of previously entered fields.
  • Marketing cookies:
  • Collect your consumption preferences based on interaction with our e-mails, advertisements, and other pages. They help measure advertising effectiveness and deliver more relevant marketing content.


a.3) Managing Cookies

Your browser settings allow you to manage when cookies are activated. Disabling certain cookies (geolocation, marketing, performance, etc.) is possible—except essential cookies.

For transparency, our website uses a Cookie Manager called “Qualicookies”, located at the bottom-left corner of the site. It allows you to enable or disable functionalities.

You may, at any time—even after initially accepting all cookies—reopen the Cookie Manager and revoke consent for all (except essential ones). You may also customize which cookies are allowed.

Most browsers also allow customization through their “Options”, “Tools”, or “Preferences” menus.

Refusing cookies may impair navigation or limit access to certain features. If cookies are deleted after leaving the site, all preferences will be lost and must be reconfigured upon return.


b) Analytics tools

Analytics tools may collect information such as:

  • how you visit a website,
  • which pages you access and when,
  • websites visited beforehand,
  • and other engagement data.

All technologies used respect the terms of this Privacy Notice.


9) International transfer of personal data


Some or all of your personal data may be transferred abroad, for example, when it is stored by ALTERNATIVA on cloud computing servers located outside Brazil (“cloud” refers to a data storage architecture). In such cases, ALTERNATIVA complies with all requirements established by applicable legislation and adopts the best security and privacy practices to ensure the integrity, confidentiality, and availability of your personal data.


These transfers occur only when strictly necessary for the execution of our activities, always following secure technological standards and legal safeguards required by the Brazilian General Data Protection Law (LGPD).


10) Security measures


The security of your personal data is extremely important to ALTERNATIVA. We use safeguards and various security measures—physical, electronic, and administrative—commonly applied to ensure the protection of personal data against loss, misuse, unauthorized access, disclosure, alteration, or destruction.


Personal data may also be stored through cloud computing technologies and other emerging technologies, always aimed at improving and strengthening our security systems.

We handle the security of your personal data with the utmost care, applying the best standards and practices adopted in the industry. If your personal data is obtained—or is reasonably considered to have been obtained—by an unauthorized individual, and the applicable law requires notification, ALTERNATIVA will notify you by e-mail, postal mail, or any other available method to comply with legal requirements.


ALTERNATIVA will promptly notify you according to reasonable law enforcement needs and/or as necessary to determine the scope of the breach, investigate, and restore the integrity of the data system.


Finally, if a breach or security incident results in unauthorized access to our network, platform, and/or system(s) that substantially affects you or other users, ALTERNATIVA will notify you as soon as possible and subsequently inform you of all measures taken in response.


11) Changes to this Privacy Notice


We are constantly working to improve our products and/or services, which is why ALTERNATIVA may change this Privacy Notice at any time. Whenever any relevant condition of this Privacy Notice is modified, such changes will become valid, effective, and binding after the new version is published on our website.

You should periodically review this Privacy Notice to stay informed about how we protect your data.


12) Contact Us

According to the LGPD, ALTERNATIVA is considered the Controller of your personal data. If, after reading this Privacy Notice, you still have any questions or, for any reason, need to contact us regarding matters involving your personal data, you may reach us through the channel below, directed to our Data Protection Officer (DPO):


QUALITEC CONSULT

Represented by Lucas De Antoni

E-mail: privacidade@alternativa.ind.br


We are always available to answer your questions and ensure that you remain in control of your personal data.


Update date of this Privacy Notice: September 19, 2025

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